LG 50UA7700PUB 50 Inch UA77 LED AI 4K UHD Smart webOS TV (2025) Bundle with Premiere Movies Streaming, 6Ft HDMI Cable & Deco Gear CPS Exclusive 26 Month Protection Pack (BEACH-CPS-26M1000)

Price: $379.99
(as of Apr 11, 2026 22:21:12 UTC – Details)

Product description

Taking in the views

Everything you need to bring your favorite content to life with the power of 4K and the extras you crave.

Get wrapped up in the experience

Enhanced brightness, improved sound, refined picture detail with 4K upscaling and Dynamic Tone Mapping. For a thrilling watching experience powered by the Alpha 7 AI Processor Gen8.

A universe of entertainment at your fingertips

No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and more¹.

Tons of free entertainment at your fingertips

Instant access to over 350 free channels¹, including movies, sports and more. Discover and enjoy premium new entertainment with nothing more than an internet connection, app subscriptions not needed.

Enjoy 5 years of platform updates

With LG’s Re:New Program enjoy new software updates and feature refreshes for up to 5 years¹. This ensures your TV’s OS will be compatible with new feature updates and system refreshes.

Powerful colors that pop

HDR10 Pro delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a “wow” effect.

Bring on the game

Experience real-time action with virtually no tearing from FreeSync, VRR, GeForce NOW and Xbox Cloud Gaming. Plus, the LG Game Optimizer, Game Dashboard get you and keep you in the action².

Personalized Picture and Sound Wizard

The Personalized Picture & Sound Wizard uses AI technology to analyse your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.

Just the way they intended

Watch films just how the directors envisioned them with automatic preservation of the director’s original colors, settings and frame rates for a true at-home cinematic experience.

TV Mirroring: Seamlessly Connect and Share

Apple AirPlay 2 and Google Cast allows you to display the content from your smartphone, tablet, or computer directly onto your TV screen³.

Perfect Match: Home Theater Soundbar

Transform your TV into an entertainment powerhouse. The S70TY LG Soundbar packs 3-D spatial audio into a sleek, stylish design that sounds as great as it looks. Learn more about the LG S70TY Soundbar.

What’s In The Box:

LG 50 Inch UA77 Series LED AI 4K UHD Smart webOS TV (2025) CPS 26 Month Extended Protection Deco Gear 6FT Universal 4K HDMI 2.0 Cable with 28AWG Pure Copper Conductors Tech Smart USA Premiere Movies Streaming 2020 Digital Download Card for PC